Close-up of a person's hands holding a smartphone with several popups emerging from the screen.

Vying for Your Attention

Cybercriminals are crafty at lulling unsuspecting victims into clicking on nefarious links and visiting unsafe sites.

They use some of the same strategies as well-respected marketing companies to grab the victim’s attention, leveraging their loyalty to a brand or trust in a service.

In an elaborate bait and switch scheme, the victim is duped for whatever information and resources they have or have access to.

Let’s look at some ways you can protect yourself from such misfortunes while browsing the web.