Every interaction a consumer has on the Internet offers businesses the opportunity
to gather data, from credit card information to browsing history.

And every day more than 1 trillion MB of consumer data are collected.

This personal information is incredibly valuable to
corporations, marketers, investors, and individuals.

And it is estimated that by 2025, data is going to be worth $229 billion.

While businesses have always had the ability to profit from consumers’ information,
our connected world has increased this ability exponentially.

To help put limits on these practices, The California Consumer Privacy Act,
or CCPA, was enacted in 2020 to address these issues

and regulate how companies gather and sell California consumers’ personal information.

Subsequently, a second piece of legislation, the California Privacy Rights Act,
or CPRA, was approved by California voters.

The CPRA, which went into effect in January 2023, provides additional privacy protection for consumers.

The penalties for violating the CCPA can be substantial.

Thus, it is important that you be able to recognize circumstances where
the CCPA might apply and how to handle them accordingly.