Closeup of a person’s hands typing on a laptop keyboard.
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The Right to

Opt Out

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Note that the CCPA uses a broad definition of sale that includes not only the selling of data for money, but also other value considerations, such as an exchange of web analytics for personal data.

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Now, in addition to opting out from sales of their data, consumers can now opt out from sharing their personal information. Sharing involves transfers of data to third parties for cross-context behavioral advertising, even if not for money.

for additional information about behavioral advertising.

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Cross-context behavioral advertising, commonly referred to as targeted advertising, is the tracking of an individual's activities across websites, applications, and services to identify and present advertisements tailored to their behavior. Typically, this involves the use of third-party cookies.

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