Closeup of a person’s hand signing a document.
6, ,

The Right to

Equal Services

and Prices

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According to the CCPA, a business cannot discriminate against a consumer because the consumer exercises any of the rights provided by the CCPA. For example, a business is not permitted to offer a lesser service or product because the consumer opted out of the sale of their data.

However, a business may do so if that difference is reasonably related to the value provided to the consumer by the consumer data.

In addition, the CCPA does allow businesses to offer financial incentives to consumers for collecting and selling their personal information. If a business does so, there are rules to follow under CCPA.